We have been called to work with the Psyop team for a series of 3 episodes for
Google Search Innovation: Lens, Misspelling and BERT.
This animation series help to understand in a simple way the complex work behind the Search function.
Hup Studio was focused on the art direction, design and animation explorations.
The images, the shapes and the line are the visual components that work together with the Google branding (main colors and type).
The images, the shapes and the line are the visual components that work together with the Google branding (main colors and type).
This showcase explain the direction used throughout these films.
CREDITS
Client: Google
Client: Google
Agency: Arts & Letters
Direction: Psyop
Creative Direction: Georgia Tribuiani
Senior Producer: Jodi Kraushar
Art Direction, Design, Animation: Hup Studio
FULL EPISODES CREDITS:
Art Direction: Hup Studio
Design: Marco Salemi, Romina Giarrizzo,
Chu Chu Lee, Emanuele Marani, Jon Marsh
Chu Chu Lee, Emanuele Marani, Jon Marsh
Animation: Erik Righetti, Marco De Vecchi, Marco Salemi
Year: 2021
