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Project realised for Bastard, a company based in Milano that produces snowboards, skateboards, accessories and clothes, to celebrate their 20th anniversary.
This is their official logo
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Its been 20 years and Bastard has remained true their core values: its still run by the same four old bastards. It is now time for Bastard to recruit new Bastards. We picked four locations from Milano city, where the company was born: Bicocca, Porta Nuova, Centrale and Duomo, where we can find people that are different and creative and fit our target audience, and we chose one different colour for each location.
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Our main goal is to recruit 2000 new bastards; for this reason we created and event called “Officially Bastardised” which will raise people’s awareness about the brand.
We wanted to play in a somehow discrete and not offensive manner on religion since bastard had already treated this subject in an ironic way on one of its skateboard
We created a logo for this specific event
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What about the name? In Christianity to join the church you need to be baptized, to join bastard one needs to be bastardised. We wanted to play in a somehow discrete and not offensive manner on religion since bastard had already treated this subject in an ironic way on one of its skateboard.
The campaign will be divided to three sections: the pre-event, where a series of teasing campaign will be launched to grasp people’s attention; the event where there will be a sort of confession booth where the potential bastards should confess their biggest bastard acts on pictures. They then become bastard and receive free give away. We wanted to create a confession booth that was similar to a religious confession booth. We chose to do in a way that the contrast help it stand out and create an element of surprise.
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The print campaign
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The website
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