Concept of this logo is, funny, hamster, and Marshams..
to hard for me find this concpet, cause many people say hamster like a rat (mouse). so i choose sun flower seed, we know, if sun flower seed is a thing what's closely linked with hamster, not with a mouse/rat. so i choose this.. 
a break of top and bottom sun flower seed make a "M" Letter. that's a initial of "Marshams",