DRI - Brand Identity
DRI - is a sportswear brand that sells sports socks, and in the future sports clothing
in Saud Arabia.
Brief - Is to create a catchy, motivating, and exciting brand for people to work out and be easy to be printed on clothing similar to Nike and Adidas.
Solution - I found that the little letters of the brand name - 3 letters - could be a logotype and brandmark at the same time, which will increase the awareness of the brand, as customers will only see one logo item that represents the brand.
I have made the D letter looks like (د) Dal Arabic letter to add Arabic identity to the logo.
I have made the logo slant slightly to the right, indicating speed and progress.
