She Crew 👩🏻

 

Hey guys! This is an old project I worked on some time back and what better day to post this than International Woman’s Day! 💁🏻‍♀️

 

She Crew is a sanitary pads company providing comfort for all who menstruate.

 

This was my first time working on dimension and I actually found a lot of potential during the time I used it so I’m looking forward to creating more dimension mock-ups within brand identity! 

 

I was really loving the style of a simple modern abstract design at the time. The colours are pastel and warm to suit the femininity that relates to femininity. 

 

Pink is thought to be a colour of femininity. Orange has a symbolism to a better future for women. Blue is a colour showing the gentleness and fairness of a woman. And, the grey just ties it together being gender neutral.