7-ELEVEn noticed a growing fan base showing their customised cars in front of the iconic 7-ELEVEn aesthetic. In order to engage this fanbase Denstu 360i and Happy Finish were engaged to create the Model 711.

For a campaign to run on 7-Eleven’s instagram we designed 15 modifications for followers of 7-ELEVEn’s instagram to vote on their dream car: including choices like the classic racer or a Year 2711 aesthetic, a slurpee or big gulp gear stick. These were voted on 

Next this social campaign will come alive, the model 711 will be built giving fans the chance to win the one of a kind car, it will star in its own commercial and even feature within Rocket League.