Red & Pips is a company from Zurich that plans, designs and produces community dance projects. These are artistic, inclusive and participatory activities that combine creativity and movement, thus creating dance opportunities for people from different backgrounds and abilities.
They needed something attractive, creative but professional, organized and fun for the identity. The name of the company was a combination of watermellon features, so it already had some of the fun characteristics. That was our main inspiration for the brand identity.
Since there are two words composing the full company name, the representation was mostly typographical. So, visually, “Red” represents the organisation, the rational side of the company and “Pips” represents the dancing, movement and fun side.
After the brand identity was complete, we designed the company website. It was important to be simple, intuitive and attractive. We first made a desk research to find similar companies to understand how they communicate, defined the sitemap along the client, designed the low fidelity prototype, high fidelity prototype with styleguide and then developed the final website with CMS.
They needed something attractive, creative but professional, organized and fun for the identity. The name of the company was a combination of watermellon features, so it already had some of the fun characteristics. That was our main inspiration for the brand identity.
Since there are two words composing the full company name, the representation was mostly typographical. So, visually, “Red” represents the organisation, the rational side of the company and “Pips” represents the dancing, movement and fun side.
After the brand identity was complete, we designed the company website. It was important to be simple, intuitive and attractive. We first made a desk research to find similar companies to understand how they communicate, defined the sitemap along the client, designed the low fidelity prototype, high fidelity prototype with styleguide and then developed the final website with CMS.
