PORFIRIO
Branding, illustration and labeling for Porfirio; a craft beer house based in Guadalajara, Mexico focused on creating high quality fermented beverages using only the best ingredients. As initial stage, the identity of the first 3 beers of the brand was developed, following with the creation of the rest of the family members.
The brand philosophy is to pay tribute to Mexico - to an era of unstoppable development, the flourishing of the arts in our country and the turning point of a united and modern nation. We find inspiration and admiration in Porfirio, whose work is a current reference in the cultural and artistic palette of Mexico. Curiously, no one tells that story; the brand's narrative seeks to reveal the other side of the coin, the uncensored story of the best president in the country, which has marked a historical milestone of progress that has never been repeated.
The first challenge we faced was taking on a brand that was already operating when it arrived to the studio. We decided to unify the identity of the brand in a single essence, building from the base to consolidate a brand that managed to transmit a flourishing Mexico with contemporary and sophisticated graphics. To achieve this, we used illustration elements that narrate the best years of the republic; hand in hand, with typographic compositions that recall the lifestyle of the time, taken to our current context. Similarly, the use of colors refers to the nation's flag with worn tones, alluding to the time that has passed since the time of Don Porfirio.
