/Akasa/, Sanskrit language. Langit. Sky high.
A boutique coffee shop established on 2019 located at the eastern-most of Jalan Raya Penelokan, Kintamani. AKASA is focusing on serving single origin Kintamani coffee.
Logogram:
We are making a logogram that is inspired from Akasa’s core focuses: Kintamani & Coffee.
We are making a logogram that is inspired from Akasa’s core focuses: Kintamani & Coffee.
We tend to make a custom handwriting letters that is literally inspired from Akasa’s surroundings. There are 3 A letters in “Akasa”, we use this as a base as there are 3 visible mountains around Kintamani: Batur, Abang & Agung.
In additional to the visual elements, we are mimicking the shape of Kintamani’s nature (e.g. stones, coffee beans, sun) using dermatograph as the traditional media in aiming to make something that is raw and a little contemporary feel towards the whole branding. Dermatograph produces such rough texture that represent Kintamani's famous lava stones quite well.
We adapted colors that we can find in Kintamani's surroundings as key color elements for the whole visual identity.
The assignment consists of designing various visual items from printed matter, digital design, and staff uniform. We took every possibilities combining every visual configurations in aiming to make every items to be cohesive.
We are also designing iconography for digital design matters Instagram stories cover. This iconography can also be used as graphic elements if needed.
We would like to bring a casual but yet still formal on the uniform design, combination between oversized tee, half apron & casual dark shade jeans.
Location: Kintamani, Bali, Indonesia
Design Discipline: Visual Identity
Scope of works: Art Direction, Printed Matter, Digital Design, Ephemeral Design, Uniform Design
Design Discipline: Visual Identity
Scope of works: Art Direction, Printed Matter, Digital Design, Ephemeral Design, Uniform Design
Special thanks to Agus Harditya & Ni Putu Anita
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