The goal of the Stillwater Convention & Visitors Bureau, a romantic, charming river town, was to increase overnight stays. Everybody loves Stillwater but not everyone knows that with so many great things to do and see there, you just can’t do it in a day. Our idea was to meet the problem head on with a simple and direct approach. We created a dedicated url that links to their current site and features seven different 2-Day Get-Away packages tailored to a wide variety of personal and family interests. Bus sides, banner ads and in-store merchandising were produced to create awareness for booking a night in one of Minnesota’s most popular destinations.
