Branding for Jake the Sparky
The following is the process for a local electrician who needed his brand to be designed in a refreshing way.
Jake made it clear he didn't want to be like the other electricians - he wanted his company to line up with him as a person. In particular, he wanted his branding to have the same feel as all his tattoos and uniform.
Initially it was just a small sketch on grid paper, but based off the font he wanted, we could figure out how to brand around that - although that's not the usual way forward, he really wanted the font done first to reflect his brand.
Jake made it clear he didn't want to be like the other electricians - he wanted his company to line up with him as a person. In particular, he wanted his branding to have the same feel as all his tattoos and uniform.
Initially it was just a small sketch on grid paper, but based off the font he wanted, we could figure out how to brand around that - although that's not the usual way forward, he really wanted the font done first to reflect his brand.
After playing with the font and getting it into a vintage grimey-esque look that he loved, we could play around with some corresponding themes.
He wanting an electric bolt, but then aesthetic designs framing it that looked like his tattoos. The main colour palettes were simple - black, white and yellow.
Below were the finalised designs that came together
He wanting an electric bolt, but then aesthetic designs framing it that looked like his tattoos. The main colour palettes were simple - black, white and yellow.
Below were the finalised designs that came together
And merging all these together made the final products below:
It was an awesome project to work on and I really enjoyed having freedom to create such a fun brand.
