Wine

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Wine

Visual design and Digital

2019

Overview

wine.com.br is the largest wine e-commerce in Latin America with more than 277.000 traffic visits, and 281.000 members in its wine membership club. This is one of the most powerful products in the company, embracing most of the revenue and clients, being a strategic resource to the business needs.

In 2019 I was one of the visual designers in the creative squad and I took the responsibility to redesign the entire wine's membership club homepage. Our first challenge - growing the traffic and the conversion, impacting on the final revenue - we took part in behavioral data, along with customer needs to create a strong and powerful digital asset to the company.

See the full case here

What I did

• Behavioral data analysis

• Visual design

• UI design