Style Guide | Raymond MTM
Raymond ‘Made-to-Measure’ needed a catalogue that evoked the world of bespoke tailoring.
This one made the cut.
Back Story:
Made-to-Measure is a niche service that allows a discerning customer to customise his garment from start to finish. Suits, shirts and trousers are crafted with great detail and precision, and to fit better than ever, because of a unique computerised process newly introduced by the House of Raymond..
The service is only offered through exclusive outlets, where a style advisor would take customers through a style guide to help them choose the right fabric, the appropriate style and matching accessories.
Raymond MTM, however, was using a style guide with completely outdated and amateurish illustrations. It gave the impression of a very mediocre product and resulted in customers walking in with high expectations, but leaving highly disappointed. (The old guide has been shown at the end of this post).
The service is only offered through exclusive outlets, where a style advisor would take customers through a style guide to help them choose the right fabric, the appropriate style and matching accessories.
Raymond MTM, however, was using a style guide with completely outdated and amateurish illustrations. It gave the impression of a very mediocre product and resulted in customers walking in with high expectations, but leaving highly disappointed. (The old guide has been shown at the end of this post).
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RAYMOND MTM | OLD STYLE GUIDE:
