The goal of this project was to take a dead, dying, or defunct brand and create a new brand while sticking to its original morals. I chose Milton Bradley, the American board game company. Founded in 1860, Milton Bradley was all about bringing people together to have fun. Milton Bradley was eventually bought out by Hasbro, Inc. I decided to keep the focus of the brand on the idea of bringing people together, but alter the age range and look at new activities that bring those people together.

 

To view the entire book visit http://issuu.com/ashleyng415/docs/book_r.2_issu