Pre-Launch Campaign for Oben: Unleashing the Power of Rorr, India's Flagship EV Motorcycle
As the creative lead for the pre-launch campaign of Oben, an India-based startup, I spearheaded the development of a visually striking and powerful visual language to captivate the target audience. Our focus was on introducing Rorr, the flagship EV motorcycle, in a way that would resonate with the unique characteristics and aspirations of our target market.
Moreover, we strategically targeted the campaign towards our intended audience, tailoring our messaging and visuals to resonate with their aspirations and desires. By immersing ourselves in their lifestyle and preferences, we created a visual language that spoke directly to their emotions and aspirations.
This campaign exemplified my ability to create captivating visuals, strategically communicate brand messaging, and generate excitement for new product launches.
