Rocacorba Collective eSports brand & virtual apparel
The client
Since creating Rocacorba Cycling’s brand identity for their thriving business operating from their 17th century Catalan estate, they have expanded to develop Rocacorba Collective to revolutionise the indoor cycling experience for women.
The task
To adapt the original brand and apparel to incorporate Rocacorba Collective, as well as creating a suite of assets to construct engaging communications in a consistent manner.
The solution
After the success of the original brand identity, I modified the cycling apparel for the virtual world. I created a new series of energetic patterns, intriguing graphics combined with dynamic display typography to capture the movement and energy of the team. Worn by current cycling eSports World Champion, Ashleigh Moolman Pasio, alongside team members during their weekly Zwift community rides, the brand now has an exciting identity to attract riders and sponsors alike.
Adapting the cycling apparel for the virtual world
Creating a suite of launch assets
