“0添加的自然成熟蜜”
简单天然是BUFFMI对产品自信的宣言，我们仔细考量设计中对于自然成分的变与不变。
市面上蜂蜜包装采用难以区分的蜂巢或蜜蜂的照片作为主视觉，我们在设计中保留蜂巢的几何形象特征，保证与市面包装的绝对区别，也保留产品的辨识度。
色彩根据洋槐蜜成色越淡，品质越高的特征，选取浅蓝色渐变。让高端淡雅成为使用者的第一感受，以此加强用户的品牌体验感。
从包装开始，轻松享用简单天然的高端蜂蜜，就是我们对BUFFMI的期待与理解。
Simple and natural is the declaration of BUFFMI's confidence in the product. We carefully consider the changes and changes of natural ingredients in the design.Color according to the character that the lighter the color of locust honey is, the higher the quality is, light blue gradient is selected. Let the high-end elegant become the user's first feeling, so as to strengthen the user's sense of brand experience.From the beginning of packaging, easy to enjoy the simple natural high-end honey, is our expectation and understanding of BUFFMI.
ART DIRECTOR: Xu Ye
DESIGNER: Xu Ye / Natalie
YEAR: 2022.2
© GRAVITATION CONVERSATION DESIGN, INC.
简单天然是BUFFMI对产品自信的宣言，我们仔细考量设计中对于自然成分的变与不变。
市面上蜂蜜包装采用难以区分的蜂巢或蜜蜂的照片作为主视觉，我们在设计中保留蜂巢的几何形象特征，保证与市面包装的绝对区别，也保留产品的辨识度。
色彩根据洋槐蜜成色越淡，品质越高的特征，选取浅蓝色渐变。让高端淡雅成为使用者的第一感受，以此加强用户的品牌体验感。
从包装开始，轻松享用简单天然的高端蜂蜜，就是我们对BUFFMI的期待与理解。
Simple and natural is the declaration of BUFFMI's confidence in the product. We carefully consider the changes and changes of natural ingredients in the design.Color according to the character that the lighter the color of locust honey is, the higher the quality is, light blue gradient is selected. Let the high-end elegant become the user's first feeling, so as to strengthen the user's sense of brand experience.From the beginning of packaging, easy to enjoy the simple natural high-end honey, is our expectation and understanding of BUFFMI.
ART DIRECTOR: Xu Ye
DESIGNER: Xu Ye / Natalie
YEAR: 2022.2
© GRAVITATION CONVERSATION DESIGN, INC.
