Creating a parent brand for the makers of Rio Beverages - a range of beverages that are not just innovative but unique. A persevering company that has been around for over 10 years taking on industry giants head-on, shared with us their new vision.
Our challenge was in re-engineering the parent brand with the influence of the consumer brand. Our goal was to create a story that not just encapsulated the spirit of the people in the team but also conveyed the value of the products and the company.
A simple R was mindfully blended with the key metaphor of a person stepping forward and paving new paths.
Our challenge was in re-engineering the parent brand with the influence of the consumer brand. Our goal was to create a story that not just encapsulated the spirit of the people in the team but also conveyed the value of the products and the company.
A simple R was mindfully blended with the key metaphor of a person stepping forward and paving new paths.
The visual language was designed keeping the celebratory moments that Rio products enable.
A combination of ribbons and fizzy bubbles formed the key graphic style, this coupled with vibrant energetic colours brought out the energy of its people and their new approach towards the future.
An unordinary company with an optimistic soul.
This Project was done when I was working at Firebrand India.
Client: Rio InnoBev
Brand Strategy: Ankita Nandkeolyar
Design: Chirag Shah
Agency: Firebrand_India
Client: Rio InnoBev
Brand Strategy: Ankita Nandkeolyar
Design: Chirag Shah
Agency: Firebrand_India
