The university celebrated its 50th anniversary with the participation of Spanish singer Enrique Iglesias.
Anahuac University [Universidad Anáhuac] is one of the most prestigious schools of high-level education in Mexico. It is characterized for the formation of outstanding individuals in a professional as well as a cultural level, equal to international standards.
Anahuac Day is celebrated each year. It constitutes one of the most important events of the school since it reinforces the identity of the student community. It also helps maintain its reputation as one of the best institutions. The aim of this event is to highlight the values that the school proclaims and to promote a sense of belonging. Another goal is to increase the attendance, especially in comparison to previous years. Last but not least, the celebration intends to strengthen the relationships amongst inner schools; particularly in the case of junior students.
For the university, a fresh and innovative image was essential. Through this way it can present itself as a school with clear objectives, willing to renew itself and be up-to-date in order to approach the young. Having that in mind, our project intends to create a high-impact image addressed to a middle-to-high class student community. The design consists of a multimedia project with key visuals _were an identity will be represented-, audiovisuals, and digital and advertising resources expressly made for the event. The target is to attract the anticipated public and to create a feeling of belonging according to the university.
Anahuac Day is celebrated each year. It constitutes one of the most important events of the school since it reinforces the identity of the student community. It also helps maintain its reputation as one of the best institutions. The aim of this event is to highlight the values that the school proclaims and to promote a sense of belonging. Another goal is to increase the attendance, especially in comparison to previous years. Last but not least, the celebration intends to strengthen the relationships amongst inner schools; particularly in the case of junior students.
For the university, a fresh and innovative image was essential. Through this way it can present itself as a school with clear objectives, willing to renew itself and be up-to-date in order to approach the young. Having that in mind, our project intends to create a high-impact image addressed to a middle-to-high class student community. The design consists of a multimedia project with key visuals _were an identity will be represented-, audiovisuals, and digital and advertising resources expressly made for the event. The target is to attract the anticipated public and to create a feeling of belonging according to the university.
