THE NATIVE TONGUE
This is how the letter "A" looks in Tamil, my native tongue:
அ
It's got a beautiful shape, so distinctive.
When I was playing around with the type, it had an eerie similarity with the lower case English letter "a" that I couldn't ignore.
Below is the story how I found this link and created my own identity that I am proud of.
I dont know why, orange always fit this logo like no other colour. Over years of using this logo, I naturally gravitated towards this shade. Stands out well on my illustrations and designs- catchy but non obtrusive.
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Hope you enjoyed seeing my process. I always enjoy explaining how this logo came to being.
You can find more of my work on my website: anishshakthi.in or my Instagram: @anishshakthi