Anish Shakthi's profile

Creating My Identity

THE NATIVE TONGUE 

This is how the letter "A" looks in Tamil, my native tongue: 
அ 

It's got a beautiful shape, so distinctive. 
When I was playing around with the type, it had an eerie similarity with the lower case English letter "a" that I couldn't ignore.
Below is the story how I found this link and created my own identity that I am proud of.


I dont know why, orange always fit this logo like no other colour. Over years of using this logo, I naturally gravitated towards this shade. Stands out well on my illustrations and designs- catchy but non obtrusive. 


⏤ ✻ ⏤

Hope you enjoyed seeing my process. I always enjoy explaining how this logo came to being. 

You can find more of my work on my website: anishshakthi.in or my Instagram: @anishshakthi


Creating My Identity
Published:

Creating My Identity

Published: