With a deep history of technology and innovation, 3M™ Littmann® Stethoscopes are perceived as the market leader in quality and performance for the rapidly evolving auscultation category of the healthcare industry. However, to help ensure they maintain that position and combat stagnation and erosion, they rely on Spot as a trusted and comprehensive brand and digital agency partner.
Challenge
The Littmann team has worked with Spot on overcoming a number of challenges—from product differentiation and education campaigns, to resonating with broader demographics and the next generation of medical students. Most recently, the Littmann team looked to Spot to help redefine and extend the brand to highlight the value of auscultation in clinical workflows with the help of new digital stethoscope technologies.
Solution
Through our omnichannel, evergreen digital campaign strategy, we helped create and launch the brand-new 3M™ Littmann® CORE Digital Stethoscope into a number of global markets. Coverage across social channels, display ad networks and channel partner relationships with impactful and informative video, digital and traditional content.
Results
Our efforts paid off in spades with one of the most successful stethoscope product launches in the brand’s history. We helped the 3M™ Littmann® Brand increase sales, along with organic and owned impressions across all of their digital properties. In addition to connecting thousands of clinicians with a high-tech, high-quality device with life-changing capabilities, we also helped our clients receive internal marketing awards for excellence within their organization.
