Building a brand Identity for the futuristic bank
PlutusBank is named after the greek god of wealth.
Plutus is a bank for the Exotics. Its an elite bank for high ranking citizens of Yaeger. Plutus was formed in 2006 through an alliance of one time investment company owner Oses (calm and preserved investor) and wall street broker Gbemz (fierce and ruthless broker).
Their services includes: Savings, Investment banking, future plans.
Logo Concept
The logo is simple and memorable. The logo represent the letter "b" facing upward and downward made with geometric shape. A cut was made with a right angle triangle at the edges to give it a more distinct look.
Colors
Typography
Halvar is a pragmatic grotesk with raw engineer charm. It is a large type system with a distinct temper, which makes it suitable for the identity. There are 81 styles in the family, structured into three subfamilies: the wide Breitschrift, regular
