This is a poster about the Avenir typeface and its history and releases. It conveys how Avenir is a versatile and futuristic typeface, with multiple font families. The poster evokes the futuristic element through the contrast between the faded and greyed letters in the background and the colourful reflective letters spelling out 'Avenir' in the foreground. 

To show that Avenir is a very versatile typeface, the headers, titles and body texts are 

all Avenir.