Gusl Brand identity & Character Design
Gusl is a live used trading platform that trades used objects through live broadcasting. Mobills Group conducted Gusl’s brand identity design and character renewal for user’s consistent brand experience.
Brand Definition
Under the slogan ‘Pick your Enjoyable’, the Gusl is a live used trading commerce in which consumers purchase what they need with enjoyable. By selling used-object, Gusl seeks new value of objects and hopes to save earth through commerce.
Brand Design Principle
Brand design principles were derived from the core value of Gusl: enjoyable-reliable-networking. These principles are visually expressed by users for a consistent brand experience.
Brand Logo Concept
'Reveal the Sparkle' - Gusl finds new usefulness and adds value to objects piled up in the corner. The sparkle-type logo contains the meaning that forgotten objects can shine again in search of hidden values.
Brand Character Design
‘Gunyangi’ is a character that served as a communicator between users and consumers in the Gusl. Character visual was renewed according to the brand design principle, and emotions and situational expressions were added.
Mobills-Group
Mobills is a creative group that experiments with the way of working. In addition to launching the brand ‘Mobetterworks’, we collaborate with partners in various field to solve problems and record the process of working on ‘MoTV’. Mobills wants to create a fun and playful working culture with a group sound that harmonizes the distinct individualities of the members.
Mobills is a creative group that experiments with the way of working. In addition to launching the brand ‘Mobetterworks’, we collaborate with partners in various field to solve problems and record the process of working on ‘MoTV’. Mobills wants to create a fun and playful working culture with a group sound that harmonizes the distinct individualities of the members.
