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T H E M Y T H C A N D L E
L i m i t e d E d i t i o n
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Đinh là thương hiệu về các sản phẩm chăm sóc cá nhân như Nước hoa, Nến thơm, Xà bông,…,
sử dụng nguyên liệu từ Trầm và các loại Gia vị Việt Nam.
Các bộ sưu tập mùi hương khác nhau dựa trên cách phối hợp các loại nguyên liệu khác nhau,
đều là các mùi hương phi giới tính và có những câu chuyện cảm hứng riêng biệt.
Phiên bản giới hạn của bộ sưu tập THE MYTH lấy cảm hứng từ nghệ thuật Pháp Lam và tranh dân gian Huế,
là một nét chấm bút khởi đầu cho nguồn cảm hứng Việt Nam của Đinh.
Tiếp cận với dự án The Myth - Phiên bản Giới hạn, chúng tôi đã tìm hiểu các nghệ thuật truyền thống của Việt Nam từ Bắc vào Nam,
nhưng dải đất Thừa Thiên - Huế để lại nhiều ấn tượng về một vùng đất bí ẩn và chưa được khai phá nhiều về nguyên liệu thiết kế.
Pháp Lam và Tranh dân gian Huế là hai trong vô vàn những di sản được trao truyền ở vùng đất này.
Cả hai loại hình nghệ thuật này đều có điểm chung là sinh ra và thịnh vượng song hành với vương triều Nguyễn
cũng như hành trình khai phá vùng đất Thừa Thiên - căn cốt để làm giàu những giá trị văn hoá nơi đây.
The two opposing arts of Hue - Vietnam's capital from 1802 to 1945, served as the inspiration for this project. These are Phap Lam Hue (Enamel Art) and Hue folk paintings. Phap Lam is a royal and academic art form, whereas Hue Folk Painting is a popular folk art form in the local culture.
In Hue art and culture in general, and in folk paintings in particular, horses are revered as sacred creatures. The connection between the worlds, people and gods, yin and yang, the present and the past, are all represented by horses as mascots.
Horses are shown in the product under the mythical guise of being fragrance ambassadors who link memories in the human mind.
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/466c2f138076123.62165d3b822d2.jpg)
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bc365f138076123.62165d3b7832f.gif)
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e7c5f4138076123.62165d3b7911f.jpg)
Pháp Lam (đồ đồng tráng men) là những sản phẩm được làm bằng đồng, trên bề mặt được tráng men trang trí, tạo hình những hoạ tiết.
Nghệ thuật Pháp Lam có mặt ở Việt Nam từ năm 1827 dưới thời vua Minh Mạng.
Pháp Lam dùng trang trí nội - ngoại thất, góp phần vào sự nguy nga - tráng lệ của các cung điện, đền đài, lăng tẩm triều Nguyễn.
Trái ngược với tính chất Hoàng gia của Pháp Lam, Tranh Dân gian Huế lại mang tính mộc mạc,
lưu truyền rộng rãi trong đời sống tín ngưỡng công chúng. Tranh Dân gian Huế chú yếu là tranh thờ, với nhiều dòng tranh và đa dạng về các loại tranh cho nhiều mục đích tín ngưỡng khác nhau.
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2adcbf138076123.637d95d5bc799.jpg)
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41b6e1138076123.62165d3b7f552.jpg)
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ccf1b7138076123.637d95d5ba888.jpg)
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/963fd7138076123.62165d3b77cc3.jpg)
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/720bc3138076123.62165d3b80c64.jpg)
Hộp đựng được tô màu bằng tay với mực nước màu hồng - màu sắc đặc trưng của tranh Dân gian xứ Huế.
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/17587f138076123.62165d3b7efd6.jpg)
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![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f17a5e138076123.62165d3b7fe56.jpg)
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/52ff6a138076123.62165d3b7e0b4.jpg)
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Cốc Nến bằng Đồng tráng men Pháp Lam do nghệ nhân Đỗ Hữu Triết (Công ty Thái Hưng - Huế) thực hiện.
![asian tradition beauty candle Fashion Fragrance Packaging perfume Photography soap vietnam tradition](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1f4d82138076123.62165d3b7d36d.jpg)
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"T H E M Y T H” Limited Edition | Đinh
Product Design/ Packaging Design
2021
Art Director/ Creative Director: Linh Tran
Graphic Designers: Tin Nguyen, Nguyen Pham, Lucas Nguyen, Van Nguyen
Motion Designer: Thanh Tran
Illustrator: Thao Nguyen
Photography: DigiStory
In collaboration with: Triet Huu Do (Thai Hung Corp.)