BOOZYBREW

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BOOZY BREW

輕盈活力的東方發酵茶品牌美學
Light and Energetic Oriental Kombucha Aesthetics

醞釀有限公司 Boozybrew Macau Co. 自2020在澳門成立，以「奉上最健康有益的美味」作為核心經營理念。目前主打Boozybrew發酵茶系列 Kombucha Series ，以獨家提純萃取技術，細選有機東方茶葉、原蔗糖及自主培養紅茶菌，以全天然本地發酵生產，積極打造真正適合東方人口味的健康茶飲。

「所有時刻，都需要醞釀 Brew the moment 」是團隊為Boozybrew品牌定立的標語，亦是每款產品命名的核心概念。每款口味的命名都傳遞著產品當中韻含東方人對時間的哲學、慢活養生的生活態度。我們重新設計了飲品瓶的形狀以及瓶身的品牌形象，以減低包裝貼紙的使用及改善回收瓶樽時的識別度。在瓶身貼紙上，我們大大減少貼紙的覆蓋範圍，以最輕盈簡約的插圖方式，清晰說明基底茶葉的種類以及其他花果成份，最大程度的展示每款發酵茶本身的清透與色澤。貼紙亦採用環保易撕材質，以降低因回收而產生的人力成本。

Boozybrew Macau Co., ltd. has been established in Macau since 2020, taking "serving the most healthy and beneficial delicious taste" as the core business philosophy. At present, the main Boozybrew fermented Kombucha Series, with exclusive purification and extraction technology, carefully selected organic Oriental tea, raw sucrose and independent cultivation of Kombucha bacteria, with natural local fermentation production, actively create truly suitable for Oriental taste of healthy tea.

"Brew the Moment" as the slogan and brand idea, which is also the key direction of the naming of each product. Each flavor of the name of the delivery of products rhyme contains Oriental philosophy of time, slow living health attitude of life. We redesigned the shape of the bottle and added the brand image of the bottle to reduce the use of packaging stickers and improve the recognition of recycling bottles. On the bottle sticker, we greatly reduced the coverage of the sticker, and clearly explained the type of base tea and other flower and fruit ingredients in the lightest and simplest way of illustration, so as to show the clarity and color of each fermented tea to the maximum extent. The stickers are also made of environmentally friendly and easy-to-tear materials to reduce the labor cost of recycling.