Neurotrend is the new research centre that uses neurological and biometrical data for the analysis of marketing solutions. Combining several technologies including skin galvanic response sensors, EEG, EKG and eye-tracking kits, they make qualitative study on how the group of respondents perceive a certain product. This type of research is being widely used in various industries including cinema, television, games and advertisement.
The key graphic solution is based on the visualisations of medical gear. Following this idea, the corporate identity is filled with bended lines, though instead of creating chaotic patterns, wed used the variation to create certain shapes and images. In most cases, whether is possible, the volume in the image is created in physical dimension, by embossing the surface.