Gustavo Fofão, fingerstyle guitarist.
Brazilian multi-instrumentalist musician that plays through instrumental genres, Celtic/Irish, folk and blues, with emphasis on Fingerstyle guitar compositions.
Marca, Identidade visual, Craft design.
Belo Horizonte, Minas Gerais. 2021.
The concept used to build the brand was one of the main characteristics of the Fingerstyle style: the use of alternative tunings that explore different sound textures, often deconstructing the designs of chords and scales.
The graphic solution was bold/light typographic contrast making reference to bass/treble. The result was an original and lively brand, which can be modified by combining several different “tunings”.
Client: Gustavo Fofão
Team: Eduardo Ouvido e Gustavo Machado
Photo: Rafael Motta
Team: Eduardo Ouvido e Gustavo Machado
Photo: Rafael Motta
For the graphic elements, spots of acrylic paint and India ink were painted based on the movements and gestures of the instrumentalist and his sound.
Based on the instrument's shape, abstract shapes and irregular layouts reinforce the diversity of rhythms, improvisations and performance which are typical of the Fingertyle language.
