Lake Art Fest
Project:
LakeArtFest is a contemporary music and art festival. An event created to promote the territory and its food and wine, gastronomic excellence in a high-level cultural context, with artists and performers from all over the world.
Target:
The LakeArtFest is particularly popular with young people aged between 25 and 40, with a university education, who come from all over Italy and beyond to spend a weekend enjoying art, music and good food.
Where:
Lake Sirio is a bathing lake in Canavese, located on the border between the municipalities of Ivrea and Chiaverano. It is less than an hour from Turin. Around the lake there are two bathing stations, tennis courts and a five-a-side football pitch, some restaurants, a camping area, a hotel and a public beach.
Concept:
Not being able to shake hands, hug and kiss. We've thought about using new ways of greeting each other, but also dusting off forgotten ones. What will happen in a few years' time when we see two people greeting each other with their elbows?
Ridiculous!
For the Festival we have dusted off some classic greetings that have gone down in history and that, if at first seem ridiculous, are now cult classics. Warm gestures that trigger memories and emotions as a new way of being close.
What's next? being ridiculous!
What's next? being ridiculous!
