Scarlet Wednesday 2019
چهارشنبه سوری 1398
Client: Kia Gallery
Chaharshanbeh Suri is an ancient festival celebrated by the Persian community. For this occasion, Kia Gallery wanted a design that both celebrated the festival and introduce their new jewelry product for the season.
In this Festival people jump over the fire and sing a song to fire that roughly translates into "Take the Yellow of my soul and give me your Red".
So the gradual change of color of the posters is a visual translation of that song.
In this poster, the song is written in the Persian language.
