PORTFOLIO
PRAGYA SHAW
Copywriter, Scriptwriter, Storyteller and Poet
Copywriter, Scriptwriter, Storyteller and Poet
ZOMATO
Scripts and Ads
Targeted videos for first time user
EPIGAMIA
Shake Things Up Campaign - To Launch Epigamia Milkshakes
Shake Things Up Campaign - To Launch Epigamia Milkshakes
Product launch shoot for a new flavour: Rose Lychee
FOREST ESSENTIALS
Pitch + Performance Ads and Website Banners
Macadamia Nuts - WMO | Love Macadamia
Spicejet:
Social Media Content and Calendar
I wrote copies for static, carousels, video, and contests. I also worked with the team to create concepts and ideas for posts, campaigns and contests.
FROZEN FUN
Handmade Gelato - Social Media & Offline Collateral
MAN MATTERS
Our brief was to write a 30 second video ad for an anti-hairfall shampoo for men.
My insight was: To play with the word fall to create a scenario where something was falling and then connecting that to hair falling.
RAZOR GROUP
[Performance marketing for FLYGRUBS, DON BOLSO, HAPPYPO, G-RACK, RoomDividersNow, PortoVino, TopRace, PowerX, Hydrate]
FABINDIA
Landing Pages and Search Ads
URBAN COMPANY
Video Testimonials and Unboxing. Static Copies.
MANFORCE EPIC CONDOMS
Pitch: Statics, Video, Carousel, and Activation Ideas
XARE CARD PITCH
Wrote 2 campaign routes: Ramadan and Mother's Day, carousel as well as daily digest social media posts and memes
Won the pitch and then worked on their social media, building it from scratch.
JUPITER BANKING
Rebranding Pitch for Jupiter
Written the route #TheBigBankTheory
SIRONA
Scripts
CLEARTAX
Video Scripts: VO Based plus AV
URBAN LADDER
Radio Ads
PERSONAL BLOG AND TRAVEL PHOTOGRAPHY PAGE
Go to my blog here.
