FRUIT BAR is a smoothie and juice shop in Universiti Sains Malaysia, Penang, creating fresh juices and Bingsu. Their recipes are designed in-house, and the juice and bingsu are prepared using only fresh ingredients. Their in-shop kitchen is a light and airy space, allowing customers to watch the juice and bingsu being made in front of their eyes. 

The client's brief centered on creating new eco-friendly packaging that would easily connect with different varieties. The designs should be in line with, and further support, the existing visual identity of FRUIT BAR. This identity, which was embraced right from the beginning by the company, exudes an organic, almost earthly nature.

Accordingly, the design and distinctiveness of the packaging were inspired by each product's ingredients. Vivid colours and sketchy drawings seduce the customers and allure them to a unique palette of tastes. But they also support each packaging and make it stand out on its own.

The feeling of indulgence continues with the bingsu that comes with a printed paper napkin on it. These design and production elements reinforce freshness's current identity and character, from the ingredients to the final product, and pave the way for more exciting future additions.