The virtual and real worlds are becoming more and more connected.That's why Flybondi, Argentina's leading low-budget airline, decided to connect with a new audience by launching a promo into the gamer world for the first time ever, so mom can enjoy a real gift in the real world.

The action was launched on Mother's Day as an opportunity for kids (and even fully grown adults) to win a better gift for their moms and put an end to hundreds of years of gifts she doesn't enjoy.

Bronze - Interactive/Gaming 2021. Argentinian Creative Circle