EVA | Every Value Assured

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Brand Identity Design

Due to global supply chain inefficiencies, many well-loved fast moving consumer goods (FMCG) unfortunately reach the end of their shelf-life before they could be purchased and enjoyed by consumers, resulting in unnecessary wastage. EVA is Malaysia’s first marketplace that specialises in retailing surplus and near-expired products. They help customers eat, live better,

and to help our planet breathe better.

The brand logo of EVA is created by two different types of semicircle to form an unique 'e', which deliver the message of grocery shopping may save the world from different perspective. Paired with the new visual identity that are organic yet playful, EVA able to communicate the idea of realising the value of the surplus and near-expired product to younger target audience.

Client | EVA
Brand Identity Design | Epikinono Studio