They came to us with a brief for an outdoor campaign. They walked away with #TheTravellingBillboard.
A billboard that became an Instagram influencer and travelled to some of the remotest corners of the country. And inspired a generation to do the same.
This campaign is the winner of
KYOORIUS AWARDS
Blue Elephant - Integrated Category
7 Baby Elephants - Across Categories
SMARTIES AWARDS: The Best In Show
https://www.campaignindia.in/article/smarties-x-2020-wyp-bags-best-in-show-mindshare-india-wins-five-gold/464851