Kaya Butter Toast is the quintessential Malaysian snack consisting of coconut jam, butter and bread. So, to launch the new Twisties Kaya Butter Toast flavour in a country that’s already all about it, we created Kaya Butter Everything – a line of merch that’s as unusual as the snack it’s inspired by.
From Action Figures to Chinese Chess Sets to Mechanical Keyboards, each item and its packaging was designed from scratch. Our guiding principle? Be as authentic as possible to each product’s category without sacrificing the wit and weirdness of Twisties.
Agency: Leo Burnett
Executive Creative Director: Iska Hashim
Associate Creative Director: David HK Tan
Executive Creative Director: Iska Hashim
Associate Creative Director: David HK Tan
Senior Copywriter: Vickknesh Raj
Junior Art Director: Stephanie Chiew
Designers: Sue Phing, Diyana Yusuf
Film Production House: Think Tank
Merchandise Production: Prodigious
Junior Art Director: Stephanie Chiew
Designers: Sue Phing, Diyana Yusuf
Film Production House: Think Tank
Merchandise Production: Prodigious
