Fisher-Price® is already a worldwide and well-trusted brand that already cares for all kinds families. Now Pets Fisher-Price® is a new market venture ready to bring joy and care to our best friends who are undoubtedly part of our families: our pets.
Multikids Baby® is a Fisher-Price® licensee in Brazil and is now responsible for an unprecedented collection of pet products: toys, water bottles and a stroller.
The products are all colorful and fun, just like the existing collection of items designer for babies and toddlers. The packaging, however, presents a cleaner design, using only red and white, with the goal of attracting customers interested in technology and educational aspects of how each product positively affects the pet.
Produced and distributed by Multilaser Industrial®
©Mattel 2022. All rights reserved.
Product and Packaging Designer: Fernanda Sousa
Branding and Visual Identity: Fernanda Sousa
Product Developer Coordinator: Bruno Ancona
Marketing Coordinator: Thiago Wagner Lopes
Photography and Video: Estúdio Trad, Fernanda Sousa, Carlos Eduardo Mota and Claudia Teixeira
Video Editing: Fernanda Sousa
Dogs ♥: Angus, Ziggy, Garamond, Cate and Leia
