Sarah DaVanzo is a trendspotter and futurist to the world's leading brands and advertising agencies. During the pandemic Sarah had the idea to create a zine about Insight and alchemy. So I teamed up with her to work on this project. For the production, Lucky Risograph NYC supported us with great expertise to print the project.
»Insight Alchemy was born from the mind-numbing, screen intermediated, sensory deprivation of self-quarantined life during the blurry Covid months. Like many, my algorithm bubble got smaller while my echo-chamber got bigger from working, playing and doing everything at home with a small circle of humans and animals. WFH morphed into WTF-happened-to-my-curiosity-and-creativity? I started to feel curiosity challenged. Sensing existential risk, I decided to pursue a lofty, challenging art project that was out of my depth […].« – Sarah DaVanzo, author
Author: Sarah DaVanzo, print: Lucky Risograph NYC,
Creative direction and graphic design: Hannah Pohlmann
Colors: Fluo Orange, Aqua, Purple, Flat Gold
