Nykaa wellness week came to life to add an additional layer to the Nykaa mothership brand and to pay as much importance to wellness, as we do to beauty.

We conceptualised and produced Nykaa Wellness Week as means to launch the channel; producing and curating content from audience relevant topics such as mental health, fitness, nutrition, menstrual care, etc.

Our combined efforts on the brand page and amplification through creator channels led to 8X more reach than the page average and 14x higher engagement during the 

Nykaa Wellness Week.