THIS PROJECT IS A PITCHING IDEA FOR VNPAY SOCIAL CAMPAIGN 2021
HAPPY WIFE, HAPPY LIFE - VIỆC XUÔI, NHÀ MỚI VUI
Women are the most important "holders" in the family when they not only have to take care of everything in the house, but also take on the role of keeping the peace and happiness in the house.
Understanding that, VNPAY Wallet, with its user-friendly and flexible features for all family members, helps to make their daily family care go smooth so that she can freely keep the good flow of her family.
VISUAL DIRECTION 1
All the designs use the image of the flow as the visual cue to show that the work and happiness flow in the house can always go smooth when using VNPAY wallet.
VISUAL DIRECTION 2
The design illustrates the lightness and serenity of the woman through a state of levitation and relaxation while doing all house work with VNPAY.
VISUAL DIRECTION 3
The visual focuses on using the image cue of a heart combined with the VNPAY logomark to convey the message that VNPAY Wallet assists the woman in her daily work of care with all the love.
Client: Ví VNPAY
Agency: Isobar Vietnam
Account: Chi Nguyen, Lam Bui
Planner: Moon Tran
Creative Director: Alex Huynh
Art Director: Van Nguyen
Copywriter: Tien Tram
Designer: Viet Nguyen
