Coupang Welcome Kit 2021
Welcome kit design for colleagues who joined Coupang during Covid Pandemic and started working from home.
Along with the heartfelt onboarding letter, we expressed our support for their new start by using the brand’s representative asset, the ‘rocket’ symbol.
진심어린 온보딩 레터와 함께, 브랜드 대표 자산인 ‘로켓’ 심볼을 활용하여 그들의 새로운 시작을 응원하는 마음을 표현했습니다.
Creative direction by Jonny, Erica
Brand design by Jason
© Coupang corp.