EVERY DETAIL MATTERS
Exmoor is a brand that is into renovation and restoration of industrial spaces, such as malls or restaurants. The owner approached me to create the full brand system, from the core values and brand purpose to the logo and visual identity.
Starting with the brand pillars, Exmoor was defined as a brand that helps people and businesses continue with their everyday activities. Time is everything when you are doing business, so Exmoor is a brand that is reliable and innovative in finding solutions for their customers.
With the brand purpose and values done, the logo had to be seen as steady and versatile. Bold colors were chosen to differentiate the brand from its competitors and paired with a message that highlighted their compromise to help customers and Exmoor's attention to detail, the visual system helped bring the identity come to life.
