Background
K-beauty is a strong trend in cosmetics. Korean and Japan brands are favored all over the world. One of the reasons for their popularity is being truly emotional and easy-going.
Creative idea
The target audience are young active people, busy at work and buying most things in supermarkets. Since childhood they are taught to be always sociable, positive, and reserved. However emotions are hard to control. They are part of our nature.
Beauty products are a category with a close link to the inner world and yet strongly connected with the looks. So creating a new brand of care products we decided to encourage people to accept their emotions. On the packaging of various products we placed illustrations depicting all kinds of moods. This way we show that emotions are good and natural and offer to choose a product according to your real feelings.
