This concept is a mouthwash label, with a logo that includes hidden meanings. I chose the name 'Mountain Leaf' and created a tooth shaped logo with mountain tops and leaves to emphasise the name. I came up with the idea to make it clear and understandable, clever and simple for the audience to grasp exactly what it is without the mention of 'teeth' or 'mouth wash'. I used photoshop and illustrator to finalise my design.