Nekomimi is an ASMR artist from Japan. 
In Japanese, 'Neko' means 'cat'. Mimi means 'ear(s)'. (Cat Ears)

The Logo includes the full title of the artist, 'Nekomimi ASMR'.

The word 'Mimi' has cat-like features. The 'M' shape can be seen as the letter 'M', but also the ears of the cat! 
The moon and soft colors represent pleasure, relaxation, tenderness, and sleep - qualities often desired in ASMR videos.