Pension Insurance Company “Saglasie” is one the first joint-stocks corporations on the Bulgarian market for pension funds and offers better terms and returns for additional retirement provision.
As the retirement is approaching, in general case we also think about our additional pension, for which we have allocated funds during all our active working years. As the supplementary pension insurance is obligatory in our country and is the second pillar of social insurance, every working person must choose a pension company or will be ex officio distributed in one of the already registered pension funds, in a manner determined by a joint instruction of the Financial Supervision Commission and NRA (National Revenue Agency).
Anyone can transfer their account to a fund or company of their choice up to one month before retirement.
Objective
With this campaign, we aim to show everyone who has already chosen “Saglasie” that their funds are secure and can count on us to protect them.
For all those who have 4-5 or less years until retirement, we say that the conditions in "Saglasie" are with better returns and everyone have the opportunity to move their account.
Another goal of the campaign is to promote pension insurance so that more people would be interested to know where their pension funds are, as well as to check other options in time.
STRATEGY
Showing carefree days and the freedom you’ll have in retirement, doing all the things that you have not had time for all of your life, (in which you’ve been actively working) , we want to send the message that the choice of pension fund is important.
By choosing „Saglasie" you guarantee yourself calm and worry-free days.
For more happy retirees!
EXECUTION
This is how we managed to reach the right audience and show them that they have more options for pension insurance, and that with “Saglasie" their funds are safe.
Agency: Brand New Ideas
Marketing Director: Angel Kasparyanov
Creative Director: Kiril StoyanovAccount Manager: Nikolina Mihaylova
Graphic Designer: Desislava Grigorova
Copywriter: Stefan Alexandrov
Production House: Chaseacloud
