During my second year at university, I had a project set where I had to choose a company that could benefit from a rebrand. I chose Lick The Spoon, a chocolate confectionary company based in the Cotswolds, UK, which is run by couple Matthew and Diana Short.
For the logo, I wanted to encompass the experimental, fun feel that the company has when it comes to making their chocolate. I established this by capturing the liquid feel of the melted chocolate and combining it with script type.
I decided to create flavoured spoons that depicted the multitude of flavours the company has to offer and also promote their handmade aspect. The colours representing the flavours are all picked from images of the ingredients.
Nets for the chocolate bars, demonstrating how the different flavours would be applied.
Examples of livery and how the logo would be applied.
Applying the brand to the stationery.
Using the flavours as part of the window visual merchandising.
