Branding, Packaging, Food Photography done for Imagine Meats (a plant based meat initiative launched by Ritesh & Genelia Deshmukh) Imagine Meats - The Happy Meat
We worked with our design partners at Doubleclap to create a brand identity that truly reimagines meat in India
The goal was to keep the brand and the packaging - friendly, bizarre, imaginative and something you wouldn't think twice of when picking up something off the rack.The food imagery had to be just as good to get a non-vegetarian to switch to plant based meat! (and it sure did) Drooling yet?
Branding/Packaging Schbang X in collaboration with Doubleclap
Research, Food Photography, Positioning done by Schbang X
Logo by Sagar Gite, Schbang
We worked with our design partners at Doubleclap to create a brand identity that truly reimagines meat in India
The goal was to keep the brand and the packaging - friendly, bizarre, imaginative and something you wouldn't think twice of when picking up something off the rack.The food imagery had to be just as good to get a non-vegetarian to switch to plant based meat! (and it sure did) Drooling yet?
Branding/Packaging Schbang X in collaboration with Doubleclap
Research, Food Photography, Positioning done by Schbang X
Logo by Sagar Gite, Schbang
Our designs and patterns used as backdrops and styling/clothing for Genelia & Riteish
