Corporate Iconography
Style Guide
Creation of the iconography for the Lefties brand
The objective of the brand was to be able to clearly communicate the technical properties of the garments to its customers. The challenge was to create a series of icons to unify communication and be flexible enough to add new ones as the brand grows. As a result, a simple line style is proposed for the different properties, which can be used transversally in all sections, social networks and the web.
www.lefties.com
