探索身邊的新穎性和才華
Explore living newness and talent.
cMarket
cMarket is a sub-brand of cCentre (Macau Creative Industry Service Center ). The role of cCentre is to provide resources and assistance to local designers, and cMarket is to assist in the promotion and exposure of Macau design product brands. The project is rebranding for cMarket and also provide design and creative planning / solutions for their 1st physical store.
The part of rebranding cannot be modified due to the existence of type logo, so the design of brand symbols strengthens the flexibility of brand recognition and application. "from center to C the newness" is creative idea come up for cMarket. Brand symbol, visual identity, design element spacial and even brand stragetic will carry through the creative idea to reshape cmarket as youth, vitality, culture, living brand.
Creative Direction: Hong Ka Lok
Art Direction: Hong Ka Lok
Graphic Design: Hong Ka Lok, Fearless Lei
Spatial Design: Iman Ng
Photography: Bob Wong
